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Be mobile web friendly or lose your customers

Australian businesses that don’t have a mobile-friendly online presence may as well let their competitors walk into their stores and poach their customers, according to a Google study.

New research by Ipsos Media, commissioned by Google, has found Australian consumers are leading the world in their use of smartphones as in-store shopping tools to check reviews and compare prices, often changing their minds as a result.

Read more: http://www.brisbanetimes.com.au/business/be-mobile-web-friendly-or-lose-your-customers-20120518-1yvg1.html#ixzz1vOOozkzQ