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Marketing — Get Mobile or Die Stuck: How to Evolve in Revolutionary Times

Why mobile?

If we look at the raw numbers, there are around 1.3 billion phone lines in the world. The number of TV sets and personal computers is higher, around 1.5 billion of each.  On the other hand, according to “The world in Figures” published by the ITU and ICT, by the end of 2010 there will be an estimated 5.3 billion mobile cellular subscriptions worldwide.  Cellular coverage is reaching about 90% of the world population and 80% of the population living in rural areas.

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