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Smartphone addicts? Don’t worry, be happy

Scott Rochfort

May 22, 2012

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Illustration: John Shakespeare.

IF YOU thought Australian retailers were being bypassed by online-oriented consumers who were no longer under their grip, think again.

Woolworths’s digital multi-channel expert, Penny Winn, told a Trans Tasman Business lunch yesterday how smartphone users had become increasingly fixated by their devices and that shopping was a natural addition to their use.

Read more: http://www.brisbanetimes.com.au/business/smartphone-addicts-dont-worry-be-appy-20120521-1z19f.html#ixzz1vgzniRBX