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The app crisis alarming retail

As consumers increasingly consult their smartphones during their shopping trips, the old ways of doing business are facing irrelevancy.

ON DECEMBER 10 the world’s biggest online retailer, Amazon, sent chills down the spines of traditional retailers when it called on its army of millions of customers to take to the shops with their smartphones and use the Amazon barcode scanner application to scan the prices on any three toys, electronics, sporting goods or music.

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