Teens and Online Communication: Which Channels Win? Earlier this year, we asked 984 high school seniors and college undergraduates about how they communicate with each other online. Today’s youth are the next generation of loyal customers and to market effectively to them, it’s important to speak their language on the...

Scott Rochfort May 22, 2012 Illustration: John Shakespeare. IF YOU thought Australian retailers were being bypassed by online-oriented consumers who were no longer under their grip, think again. Woolworths’s digital multi-channel expert, Penny Winn, told a Trans Tasman Business lunch yesterday how smartphone users had become increasingly fixated by their...

By Michelle Hammond Tuesday, 22 May 2012 Start-ups are slightly more likely to have their own website than established small businesses, according to a new MYOB report, which shows 64% of Australian SMEs still don’t have their own online operation. The March 2012 MYOB Business Monitor report shows the proportion...

In designing the WebPages for a website you should adhere to following rules: 1. Pages required: Your website must contain following pages: Feedback is necessary to obtain the suggestions of your visitors Contact us is necessary to establish a relation between you and your visitors. You should provide your EMAIL...

E-Commerce is way of doing business transactions electronically. The first wave of doing business was exchange of information. The word electronically here in this context means that in E-Commerce business transactions gets completed via electronic medium. This electronic medium mostly uses computers on Internet. The transaction may also be done...

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business. The first thing you want to be sure...

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space...

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering. The very idea of unwanted advertising...