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Rules of Effective Website

In designing the WebPages for a website you should adhere to following rules: 1. Pages required: Your website must contain following pages: Feedback is necessary to obtain the suggestions of your visitors Contact us is necessary to establish a relation between you and your visitors. You should provide your EMAIL so as visitors should feel […]

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What Consumers Want Out of Retailers’ Mobile Apps

Richard Crone, CEO of Crone Consulting, said his second mCommerce rule is “Mobile App: The One Who Loads It Controls It.” According to a December 2009 survey, 64.8 percent of markets and publishers reported planning to invest in mobile apps in 2010. [ read more ]

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Video: What mobile customers want from hotels; how HTML5 helps hotels meet those requirements. Stephen Gates, Starwood Hotels

When people are in a city they don’t know and need to find and book a hotel, check the address or get directions to a hotel, it is natural for them to turn to their mobile device. HTML5 enables Starwood to upgrade this utilitarian nature of mobile Web to a brand experience unique to each […]

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What do users want from iPhone apps?

Broadly speaking, customers want apps with a purpose, and that reflect the values of the brand, according to a new benchmark study of iPhone apps. The eDigital App Benchmark study looks at 46 iPhone apps, using ‘mystery shopper’ surveys. These include mobile commerce apps, travel apps, news and media and directory and guide apps. The […]

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Be mobile web friendly or lose your customers

Australian businesses that don’t have a mobile-friendly online presence may as well let their competitors walk into their stores and poach their customers, according to a Google study. New research by Ipsos Media, commissioned by Google, has found Australian consumers are leading the world in their use of smartphones as in-store shopping tools to check […]

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The app crisis alarming retail

As consumers increasingly consult their smartphones during their shopping trips, the old ways of doing business are facing irrelevancy. ON DECEMBER 10 the world’s biggest online retailer, Amazon, sent chills down the spines of traditional retailers when it called on its army of millions of customers to take to the shops with their smartphones and […]

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Start-ups pip established SMEs to the website post, study finds

By Michelle Hammond Tuesday, 22 May 2012 Start-ups are slightly more likely to have their own website than established small businesses, according to a new MYOB report, which shows 64% of Australian SMEs still don’t have their own online operation. The March 2012 MYOB Business Monitor report shows the proportion of website owners has actually […]

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Smartphone addicts? Don’t worry, be happy

Scott Rochfort May 22, 2012 Illustration: John Shakespeare. IF YOU thought Australian retailers were being bypassed by online-oriented consumers who were no longer under their grip, think again. Woolworths’s digital multi-channel expert, Penny Winn, told a Trans Tasman Business lunch yesterday how smartphone users had become increasingly fixated by their devices and that shopping was […]

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Marketing — Get Mobile or Die Stuck: How to Evolve in Revolutionary Times

Why mobile? If we look at the raw numbers, there are around 1.3 billion phone lines in the world. The number of TV sets and personal computers is higher, around 1.5 billion of each.  On the other hand, according to “The world in Figures” published by the ITU and ICT, by the end of 2010 […]

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Marketing: Get Mobile or Die Stuck: How to Evolve in Revolutionary Times – Part 2

Last week, we established the need for Mobile Marketing, and I invited you to participate in the M3 – Mobile Marketing Virtual Summit that MENG and the Mobile Marketing Association will present on Wednesday, the 18th. The following are a few concepts that will help you understand a person speaking “mobile marketing.” Location Based Marketing […]

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