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What do you really want from your book? This sounds like a simple question, but more often than not, many authors actually don't have an endgame in mind for their book. It might have started as a great idea. Their ego may have led them to write it. Then, when it's published, they realised that there was never an actual strategy around the book. We talk about creating a book marketing plan in a later chapter, but in reality, you should draw up your marketing plan before you write a single word! This is what that means: when writing your book, think about that one perfect prospect; your best client. Write your book as if you are talking to that one ideal client. Trying to appeal to the masses might be viable for a fiction book, but for a non-fiction book, you want engaged readers that feel the book is written just for them. It's a great idea to write down what your perfect reader looks like in terms of demographics, as well as what their personality is and what they want.

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Upon Arrival is a podcast for the people creating unforgettable travel and event experiences for corporate clients. This community thrives on inspiration, ideas and strategies which are needed now more than ever through a pandemic. No one really knows when this travel-dependent industry will truly revive. But the drivers for incentive travel are still strong and it’s just a matter of finding where the success stories are. John North has had to pivot multiple times when things kept crashing and burning through no fault of his own. By necessity he's transitioned to a serial entrepreneur, digital marketing strategist and app developer. He's also written seven #1 Best-Selling books along the way, including Startup Secrets, where he outlines five steps to fast track from an idea to a business.

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Check out this video from Dean which I think is very true right now.

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Most people grow up with the idea that there is one path to success and we need someone’s permission (a college degree, a promotion, etc) to go from one step to the next… Those people are either wrong or misinformed. This is why...

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“Own your brand, own your customers.” Find out about John's Worst investment ever...

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Ep. 57 of the Bearded Biz Show featured John North, who is a 5x #1 International Best Selling Author, CEO of Evolve Systems Group, & serial entrepreneur! We talked about ‘The 5 Stages to Entrepreneurial Success’, Failing, & what it takes to be an Entrepreneur!  Check it out!

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Manuj Aggarwal and John North talk about the entrepreneurial journey and how to succeed in a dynamic environment.

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What is your primary mission? Your “primary mission” is not about your business, it’s about you. A short statement of whatever makes you get out of bed in the morning. It’s not about material assets; it’s your essence of your purpose.

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One of the greatest benefits of turning an ordinary business into an extraordinary profit-making machine and owning or controlling the products is the ability to get rich through duplication and multiplication. Once there was one McDonald's, one subway shop, one of everything. Even the simplest of ideas for your products and services, properly-packaged, can make you wealthy through duplication and multiplication.

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One of the insider secrets to making millions is doing everything possible to minimise circumstances beyond your control. Ordinary businesses can surprise you.

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