Dr Bruno Roque Cignacco (PhD) is an international business consultant, international speaker and business coach. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer. He is a Senior Fellow of the Higher Education Academy (HEA - UK). He is also the author of business and personal development books published in different languages.His new book is titled "The Art of Compassionate Business". His websites are www.humanorientedenterprise.com and http://www.brunocignacco.com